North Asheville Tailgate Market

Introducing the reimagined brand identity for the North Asheville Tailgate Market, WNC’s premier producer-only farmers’ market established in 1980. Our collaboration with market director Oakley and the dedicated team at North Asheville Tailgate resulted in a fresh logo design featuring a hand-drawn cornucopia emblem, capturing the essence of community, quality, and diversity synonymous with the market’s values. This rounded badge logo, adorned with custom lettering, will grace market tokens, tote bags, signage, business cards, and more, reflecting the timeless appeal of this iconic Saturday morning gathering place.

As the longest-standing producer-only farmers’ market in Western North Carolina, North Asheville Tailgate Market is committed to fostering connections between local farmers, small businesses, and the community. Their mission is to provide a dynamic and inclusive platform for over 120 farmers, bakers, growers, chefs, and artists to showcase their farm-fresh goods and artisanal creations. Each Saturday, the market takes place at the UNC Asheville campus, offering a delightful array of local produce, goods, live music, and community spirit. Visit their new website design we created for directions, parking information, and more details about the market offerings and events.